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Overview of the main concepts of Customer Value Creation.
The OIA-CVC Customer Value Creation model
Examples of Customer Value Creation
The CVC-OIA team
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A Business Model to succeed your globalization :
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The OIA-CVC Customer Value Creation model









Much more Value for some more price

  • German High Range
  • Western Low Cost versus Eastern Low Cost



A little bit less Value for much less Price :

  • Renault stratégie for Dacia-Logan
  • « Decontenting » for entry level Models

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