The 2008 crisis has proved irrefutably to those who were not yet convinced that sustainable business results are impossible to achieve without the solid foundations of customer value and operational competitiveness and fortunately so !
Three factors play a key role in building customer value:
Elimination of non value added activities (the famous muda of the Toyota system) which requires a constant vigil.
Building the best value creation factors (1) with partners (2) with materials and (3) with financial resources.
The earned profits and growth which serve the company in the long run.