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Overview of the main concepts of Customer Value Creation.
The OIA-CVC Customer Value Creation model
Examples of Customer Value Creation
The CVC-OIA team
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The CVC model of sustainable performances



The 2008 crisis has proved irrefutably to those who were not yet convinced that sustainable business results are impossible to achieve without the solid foundations of customer value and operational competitiveness and fortunately so !

Value Factors


Three factors play a key role in building customer value:

  • Elimination of non value added activities (the famous muda of the Toyota system) which requires a constant vigil.
  • Building the best value creation factors (1) with partners (2) with materials and (3) with financial resources.

  • The earned profits and growth which serve the company in the long run.


CVC Model for sustainable performances




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